We tasted four bourbons ranging from roughly $25 to $200 without seeing the bottles. Could we identify the expensive whiskey—or would price prove absolutely useless?

Blood Oath Pact No. 12 might be one of the best examples of modern bourbon culture: luxury packaging, annual releases, bourbon hype, and collectible whiskey all wrapped into one dramatic bottle. But is the bourbon itself actually worth it? In this episode of Tortured Bourbon, B and Heather dive into Blood Oath, Lux Row Distillers, bourbon marketing, and the premium bourbon boom.