Blood Oath Pact No. 12 might be one of the best examples of modern bourbon culture: luxury packaging, annual releases, bourbon hype, and collectible whiskey all wrapped into one dramatic bottle. But is the bourbon itself actually worth it? In this episode of Tortured Bourbon, B and Heather dive into Blood Oath, Lux Row Distillers, bourbon marketing, and the premium bourbon boom.

When MGP dropped $475 million to buy Lux Row Distillers in Bardstown, Kentucky, it wasn’t just a business deal — it was a bourbon power play. In this episode, we explore how the king of Indiana-sourced whiskey officially took over Kentucky soil, what that means for beloved brands like Rebel and Ezra Brooks, and whether the bourbon in your glass still tastes like tradition… or corporate consolidation.

Rebel Bourbon 6 Year 100 Proof brings Stitzel-Weller heritage and rock ‘n’ roll swagger to your glass. In this review, we explore its ties to Keith Richards, Billy Idol, and wheated bourbon royalty—plus full tasting notes and why this bold rebrand might be one of the best budget pours of 2025.